Archive for Affiliate Resources
What is an in house campaign
Posted by: | CommentsI was asked yesterday what I meant when I said ‘promoting an in house ad’ onsite.
As a publisher you have limited prime ad space on each of your pages. With each page you create you are faced with the decision of what to place in these spots (ideally you will have an adserver tag which will rotate your offers/campaigns but that is another training post).
An in house ad would mean that you are promoting an offer to your visitors that benefits your website over an advertisers campaign.
Here are some examples of possible inhouse campaigns:
1) Announcing something new on your website such as a ‘giveaway page or new tool’.
2) Encouraging sign ups; (register now) or newsletter subscriptions (get offers to your inbox for free)
3) Featuring another page of your website
4) Visitor surveys
Sometimes (especially with a new site) increasing your subscriber base is more important then a paid advertisement . Why? The value of your ad space is based on your traffic volume. So until you have enough visitors and subscribers (those who return to your site) the spot has little or no value as a paid advertisement.
To recap:
1) In house campaigns are not paid advertisements but your own ads and offers that increase your traffic /subscriber base or announce new features on your site.
2) When you first create your design and page layouts the top spaces should be used to increase your followers and encourage return visits to your website.
Affiliate Question – How to create an affiliate post
Posted by: | Comments“I have done posts on my blog but they have always been product reviews. I am not sure how to go about doing one that is just for the purpose of affiliate links. “
The goal of an affiliate post is to generate traffic from search engines specific to the offer or product being featured on the page.
A parent looking for childrens Halloween costumes would type what into a search engine?
So the goal for a post would be creating a SEO rich post using these keywords and making a specific call to action to get users to click your affiliate link.
Here’s an example using Kidorable;
Keywords: Kidorable, children, Halloween costume
Post title: Kidorable as a Halloween Costume for children
Content should be about 350-500 words and include your Keywords.
i.e.
Have you ever thought ‘Wouldn’t it be great if my child could use their Halloween costume year round?’ Well I have found the answer!
Kidorable’s unique line of rain gear for children makes a great Halloween costume that not only keeps your children dry but your child gets to wear their Halloween costume all year long.
I really liked these ideas for a Kidorable Halloween costume …
Feature some of the products. Offer tips on personalizing the rain gear – include a coupon code – get creative it’s your unique content.
Be sure to also include META tags. Including keywords, title, and description.
Make sure your urls are search engine friendly
We always include a banner for our programs that is 500 by 100 which fits perfect at the end of a blog post – where it is more likely to be clicked by a reader of the post. you can grab the html code in your CJ dashboard:
To promote an affiliate program effectively you want to have a bit of a plan.
The banner would be great on any Halloween related posts. Banners in a post or article will CLICK better then sidebar items…
You could even simply create posts about Halloween in general :
Halloween craft ideas for kids
Halloween safety
My kids Halloween costumes
Think about who would click a Kidorable banner – what are they interested in? Write a post for that shopper and include the banner …
Hope that helps!
Affiliate Benchmarks 2011 Survey
Posted by: | CommentsThe 2011 Affiliate Benchmarks survey collection process has begun. Earn a free copy of the 2011 Affiliate Benchmarks Survey by participating in the survey. Last year over 100,000 advertisers, affiliate merchants, affiliates, OPMS, and affiliate agencies participated in the Affiliate Benchmark Survey.
Click Here to go to the survey
Affiliate Training – How website design can reduce or increase ad performance
Posted by: | Comments
September’s Free Affiliate Training Webinar – Affiliate Training – How website design can reduce or increase ad performance
9/15/2011 10:30 AM (UTC-08:00) Pacific Time
Affiliate or Ad revenue – either way your ads have to click and convert. Learn some of the basics on how to keep your advertisers happy with higher CTR (Click thru rates)by monetizing your site or blog design for ad performance.
20 minute presentation followed by the opportunity to have your site or blog reviewed.
