Sidebar ads creating a ‘sliding’ space for affiliate ads

When you ad sell space your website on a monthly basis, cpm, or even cpc. You can not rotate your images within the same site visit.

Here’s a handy tip about promoting Affiliate partner banners. -> You aren’t usually stuck within the same requirements of a more traditional banner ad buy.

There are TWO ways you can increase the umber of ads that can be viewed in ONE ad spot to a visitor.

1) A marque scroll

The image to the left shows this being used at http://www.her-media on the right bar. It scrolls the ads.

This is a simple piece of code placed before and after your  banners html. It is a great way to feature some of your favourite or new programs while keeping them all in the top fold of your website. You can find the code  at   QuackIt.

2) Banner Rotator

A banner rotators will refresh the banner based on a per second interval that you set. Not all affiliate programs will allow this as like traditional online media buys, some want to track the visitor views based on a page view.  My suggestion is to contact the affiliate manager of each program before using this technique.

I am happy to allow our affiliates to use an affiliate banner rotator IF it means our banners will be promoted within the top fold of  the site template AND if this is not overused.

Rules of thumb :

1) You should NEVER have more then one affiliate banner rotator on a page.  It is about finding a balance between monetizing your ad inventory and displaying quality content.

2) Always ASK your affiliate manager before you use an affiliate banner rotator and be prepared to show an example.

3) Make sure all the banners in the affiliate banner rotator are relevant to your page or site  content and visitors.

This handy website offers you away to CREATE your banner rotator code on the fly – Banner Rotator Generator