Women feel misunderstood by large marketers

I read an interesting blog post by Kristen L. Phiel this morning in which she highlights a recent survey of women that suggests women felt misunderstood by:

* 59% of food marketers
* 66% of healthcare marketers
* 77% of automotive marketers
* 84% of investment marketers

She suggests that Social media may help overcome this distrust as women trust referrals from those they know.

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